Logo
Clear space
Clear space, mark
The importance of clear space around brand elements cannot be overstated. Always keep a minimum clear space to maintain visual clarity.
Mathematical clear space
The minimum clear space around the mark is equal to the mark scaled down to 25 percent.
Mathematical clear space
The minimum clear space around the lock-up is equal to the mark scaled down to 50 percent.
Optical clear space
Avoid visual tension created by placing the logotype too close to the edge of a composition or next to other elements.